3 Essential Steps to Building Your Brand Identity

01.

Define your brand

Before diving into the branding process, take a moment to define your brand identity. This is getting the heart of your business and laying the groundwork for a solid brand identity.

Together, we work on clarifying your mission, values, target audience, and what makes your brand unique. Once you've established a firm foundation - this serves as a compass throughout the branding process, guiding every design decision and ensuring your brand stands out.

02.

Gathering visual inspo


If Pinterest is your favourite inspiration search tool, you're in luck. This is one of our favourite parts of the process and plays a key role in creating a stand-out brand.

Taking the time to compile inspiration will help you and your design partners narrow down what elements communicate the vibe and style you want your brand to convey. You can start by gathering visual inspiration that resonates with your brand's vibe and personality. Explore colour palettes, typography styles, and visual elements that align with your brand's essence. Having a visual reference will help both of us get on the same page and get us closer to bringing your vision to life.

03.

Craft your brand story

A compelling brand story has the power to captivate your audience and set you apart from the competition. While this step can at times feel intimidating, we help guide this process by providing discovery prompts and conversation to help you dive into the core of your brand and develop a narrative that resonates with your ideal audience.


Through this, we'll uncover the magic of your brand - the unique aspects of your business, its values, and its journey. By crafting a compelling brand story that directly communicates with your audience, you'll connect on a deeper level and leave a lasting impression.