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  • 3 Essential Steps to Building Your Brand Identity

    Are you feeling stuck on where to begin when it comes to building a brand identity? Maybe you're not sure what to expect before diving into the process of working with a brand designer. We totally get it!


    Today we want to share three things we implement in our process that can truly transform your brand journey, help you overcome confusion, and set you on the path to success.

    Define your custom brand identity
    01.

    Define your brand


    Before diving into the branding process, take a moment to define your brand identity. This is getting the heart of your business and laying the groundwork for a solid brand identity.

    Together, we work on clarifying your mission, values, target audience, and what makes your brand unique. Once you've established a firm foundation - this serves as a compass throughout the branding process, guiding every design decision and ensuring your brand stands out.

    logo and brand design inspiration
    02.

    Gathering visual inspo


    If Pinterest is your favourite inspiration search tool, you're in luck. This is one of our favourite parts of the process and plays a key role in creating a stand-out brand.

    Taking the time to compile inspiration will help you and your design partners narrow down what elements communicate the vibe and style you want your brand to convey. You can start by gathering visual inspiration that resonates with your brand's vibe and personality. Explore colour palettes, typography styles, and visual elements that align with your brand's essence. Having a visual reference will help both of us get on the same page and get us closer to bringing your vision to life.

    brand storytelling
    03.

    Craft your brand story


    A compelling brand story has the power to captivate your audience and set you apart from the competition. While this step can at times feel intimidating, we help guide this process by providing discovery prompts and conversation to help you dive into the core of your brand and develop a narrative that resonates with your ideal audience.


    Through this, we'll uncover the magic of your brand - the unique aspects of your business, its values, and its journey. By crafting a compelling brand story that directly communicates with your audience, you'll connect on a deeper level and leave a lasting impression.

    Still curious about building a brand identity of your own? We're here to guide you through the process and answer any questions you may have. Learn more about our Custom Brand Packages, or reach out to us directly at hello@lumecreative.co


    Every business has a story to tell. We help you get to the heart and soul of your brand, providing you with the tools to confidently stand out and share your business with the world.

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    01 May, 2024
    Real talk filled with lots of love: if you're investing in your website without a strong brand identity, then you're doing it wrong. Ok, but why? Your brand identity + website design go hand in hand, creating an online presence that communicates your message clearly, catches the right audience, and leaves a lasting impression. And in case you needed three reasons why it matters... ✨ Establish Credibility: Your website is your first impression. A cohesive brand identity screams professionalism, building trust and encouraging engagement. ✨ Creating Recognition: Consistent visuals and messaging make you unforgettable, setting you apart from competitors and fostering lasting relationships. ✨ Differentiating Yourself: Strong branding makes you stand out and gives your business personality, ensuring you're not just any ordinary business.
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    22 Jan, 2024
    As we look ahead to 2024, it's not just about setting goals, it's also about shifting our mindset. Here are 5 mindset shifts to embrace a gentler approach to our ambitions: 
    Woman adding paint chip to wall. Branding kit
    05 Jan, 2024
    Is your business struggling to catch the attention of your dream clients? Finding it tough to charge what your services are truly worth? It could be the perfect moment to give your business a makeover! Signs It's Time for a Rebrand: Mismatch with Dream Clients: If your brand isn't clicking with your ideal audience, it’s like speaking a different language. Let's make sure your brand speaks their dialect. Value-Mismatch Dilemma: Charging premium rates while your brand doesn't convey that value? It’s like trying to sell diamonds in a paper bag— Your brand and website should exude the same level of quality and value you offer. Lack of Confidence in Your Online Presence: If directing potential clients to your website feels more like a roadblock than a showcase, it's a cue to hit the pause button and reassess. A winning brand should effortlessly spotlight your business without a second thought. Brand Direction Misalignment: Your business is moving forward, but is your brand on the same track? If not, let's align them for a smoother ride to success! Some Questions to Consider: Has your brand evolved to match your audience’s changing preferences? Is your brand keeping pace with your business expansion? Does your current brand reflect all your latest offerings and services? Is your brand effectively showcasing your business mission and values? A well-thought rebrand might mean: Better Attention from Clients: A revamped brand grabs the attention of your ideal clients. Enhanced Credibility: Upgrading your branding signals growth and evolution, boosting your credibility among both existing and potential clients. It shows that you're committed to staying current and meeting their evolving needs. Improved Competitive Edge: A refreshed brand can give you a competitive edge in the market. It helps you stand out, especially when your updated brand aligns with the latest trends and resonates with your target audience. Boosted Confidence and Trust: When your brand identity is consistent, clear, and aligned with your business values, it instills confidence in your audience. This fosters trust and loyalty, encouraging deeper connections with your brand. Confidence in Pricing: A well-aligned brand gives you the confidence to price your offerings accurately. If these signs resonate with your business, consider exploring business branding services near you, like Lume Creative 😉 . Let's craft a tailor-made solution that propels your business toward success with style!
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