3 Things Your Homepage Needs (That Most Are Missing)

Your homepage sets the tone for your entire business. If it’s confusing, cluttered, or just plain boring, people will bounce before they even know how great you are.

Want a website homepage that actually does it's job?
make sure it has these three thingS:

1. A CLEAR MESSAGE

Your homepage isn’t the place to be mysterious.
Who are you? What do you do? Who is it for? Why should they care?

Say it clearly, say it early, and skip the cryptic taglines that need a decoder. The faster visitors understand what you’re about, the more likely they are to stick around.

2. Calls to Action That Guide (Not Confuse)

Don’t leave people wondering what to do next.

Want them to book a call? Check out your work? Read your services? Tell them, clearly and confidently.
Your homepage should guide people like a friendly nudge, not leave them guessing.

3. VISUALS THAT FEEL LIKE YOU

Ditch the generic stock photos and colours that don’t match your vibe.
Your homepage should look and feel like your brand.

Whether it’s photos of you in action, snippets of your work, or colours that actually reflect your energy—let your visuals speak for you, before you ever hop on a call.

Your homepage should make people think, “Yep, this is where I want to be.”

If your homepage is feeling “meh” and you’re ready for a glow-up, we’re here for it.

At Lume, we build websites that feel like you—but clearer, easier to navigate, and ready to convert visitors into clients.

Ready for a homepage that’s working as hard as you are?