Meet the Team Behind the Work
Built by Business Owners, for Business Owners
Our mission is simple:
We work with businesses to bring their stories to life through collaborative design. focusing on connection and clarity, we help our clients show up with confidence and create opportunities for growth.
Based in London, Ontario, working across Canada.
We’re Canadian creatives with purpose, and a little edge. After years in the corporate world, we broke off to build something that actually felt like us. With over a decade of combined experience in design, photography, and illustration, Lume Creative was born to bring bold ideas to life.
We know what it takes to build a business from the ground up (because we’ve done it). So when we say we see your hustle, we mean it. Now let’s turn that hard work into a brand that actually gets noticed.
No one else can do what you do.
Our Founders
Jill Butler
Co-founder + Creative Director
Jill is the strategic brain behind every brand we build. With years of experience in design, project management, and brand strategy, she's the one who turns big ideas into clear, cohesive systems that actually make sense. Her mild obsession with streamlining everything means nothing falls through the cracks, and every piece of your brand looks good and works hard from day one.
When she's not keeping everything running like clockwork, she's colour-coding Google calendars for fun, scouting the next vintage store, or chasing her next big idea with a matcha latte in hand.
Kerri Tomljenovic
Co-founder + Creative Director
Kerri is the web designer you didn't know you needed. With over a decade of experience and a gut instinct for what works, she builds websites that don't just look good, they actually convert. She has a sharp eye for aesthetics, a deep understanding of user experience, and a talent for making every click feel intentional. If your website should feel like you but better, Kerri's the one making that happen.
Offline she's a sports mom with a passport wish list, a weakness for seasonal coffee, and a habit of chasing the sun. Bonus points if there's a beach and baked goods involved.
Non-negotiables
aka our core values
Clarity
We believe in staying grounded and transparent, building trust and understanding in everything we do.
Curiosity
We approach every project with open minds, eager to learn and discover its unique story.
Creativity
We spark new ideas by thinking outside the box, embracing challenges, and creating solutions that truly stand out.
Collaboration
We create space for clear communication, listen with intention, and turn shared ideas into action.
Here's What We Do Best
The Proof is in the Portfolio
Over the last four years we've had the chance to work with 50 plus businesses across Canada, building brands and websites that actually reflect the companies behind them. We're proud of every single one.
