What’s Trending in 2026: From Culture to Digital Design
Filed under:
Biggest Trends of 2026
If you’re wondering what will be trending in 2026, the answer is: bold, playful, and delightfully weird. This year’s cultural mood isn’t just about what people wear or the colours showing up in Sephora aisles. It’s also shaping the way brands show up online.
From tactile “squishy” moments to glitchy glamour, these trends are making their way into
websites,
branding, and
digital experiences everywhere. Here’s what we’re noticing and how they might inspire your next
brand or
website refresh.
Gummy Vibe
Soft, bendy, irresistible-to-touch textures. Think bouncy phone cases, elastic cheek tints, springy snacks… you get the vibe. Everything feels playful, sensory, and a little nostalgic.
Our Take: Expect websites that feel almost touchable. Squishy buttons, soft shadows, bouncy hover effects, and micro-animations that make you want to click again. This is a fun, approachable way for brands to feel more human and interactive, without overdoing it.
Neo-Deco Revival
Shiny, structured, and vibe-y. Neo-Deco blends crisp chevrons, metallic finishes, and bold geometric shapes with a fresh 2026 edge. Glam, confident, and just eccentric enough to be interesting.
Our Take: In the digital world, this becomes tidy layouts with personality. Clean lines, geometric shapes, metallic accents, bold type, and subtle motion bring the glamour in a modern way. Perfect for brands that want to feel refined and fun.
Glitchy Glam
Symmetry? We don’t know her. Mismatched nails, two-toned lipstick, bold eyeshadow… imperfect is officially in.
Our Take: Websites embracing Glitchy Glam use asymmetry, unexpected colour pairings, and experimental typography. It’s playful, rebellious, and packed with personality. The “imperfection” is intentional… and honestly, that’s the charm.
Brooched and Bold
Vintage pins, crystal clip-ons, and heirloom brooches. Tiny details with big personalities. It’s nostalgic, meaningful, and wonderfully extra.
Our Take: Online, this translates into thoughtful design accents: custom icons, subtle patterns, handcrafted textures, and micro-animations that add charm. It’s all about signalling care, craftsmanship, and that “someone really thought this through” feeling.
Strange & Weird / Nostalgic Oddities
Late 90s/early 2000s cartoons are back… but weirder. Wobbly shapes, quirky faces, and slightly uncanny mashups that feel nostalgic and chaotic in the best way.
Our Take: Hand-drawn illustrations, blob shapes, energetic layouts, and playful micro-interactions shine here. This trend brings warmth and personality to
websites. A welcome reminder that professional doesn’t have to mean polished to perfection.
Colour Trends for 2026
Colour is having a major moment. From vibrant neons to juicy unexpected combos, 2026 is loud, joyful, and confident.
Our Take: Bright palettes, gradients, interactive colour shifts, and bold accent colours help guide focus and make digital experiences feel lively. Even minimal brands can incorporate strategic pops to stay fresh and on-trend.
2026 is truly the year of creativity, personality, and a little bit of playful experimentation. These cultural trends are shaping how brands show up online, making websites and branding feel warmer, more expressive, and a whole lot more fun.
Curious to see how these 2026 trends could work for your
brand?
Let’s build something that feels like you.
Published :
Craving more?
WE LOVE THAT.
