What Pages Does a Small Business Website Actually Need?
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Essential Website Pages for Small Businesses in Ontario
If you’re planning a new website or thinking about a refresh, it’s easy to assume you need everything — endless pages, long menus, and content for the sake of content. In reality, most small businesses in Ontario only need a few well-thought-out pages to build trust, explain what they do, and encourage the right people to reach out.
This guide breaks down the essential website pages most businesses actually need, when a simple setup works best, and when it makes sense to expand beyond the basics.
The Core Pages Every Small Business Website Needs
These are the pages we consider foundational. If these are clear and well built, your website can do its job without feeling overwhelming.
Home
Your home page should quickly answer three things: who you help, what you do, and what someone should do next. This isn’t the place for everything , it is a starting point that guides visitors deeper into the site.
Services
This page explains what you offer in a clear, easy-to-scan way. Focus on outcomes, not just features, and make it obvious how someone can take the next step.
About
People want to know who they’re working with. This page builds credibility and connection by sharing your story, your values, and what sets you apart.
Contact
People want to know who they’re working with. This page builds credibility and connection by sharing your story, your values, and what sets you apart.
When a Simple Website Is More Than Enough
For many Ontario small businesses, a streamlined website is not only sufficient — it’s often the better choice.
A smaller site works well if:
- You offer a clear service or two
- You don’t need complex functionality
- Your main goal is to generate inquiries
This is where a 3-page Website Starter setup makes sense. It keeps things focused, professional, and easy to maintain while still giving your business a strong online presence.
Pages That Make Sense as Your Business Grows
As your business evolves, your website can grow with it. These pages aren’t always necessary at the beginning, but they add value when the timing is right.
Portfolio or Work
If your work is visual or project-based, showing real examples builds trust quickly.
Company History or Story
This page gives more space to tell how your business started, how it’s evolved, and what you stand for. It’s especially valuable for established businesses or family-run companies with a strong story.
Careers Page
Growing teams often need a Careers page, even if you’re not actively hiring. It shows that your business is established, forward-thinking, and invested in its people.
FAQ
Answering common questions upfront helps qualify leads and saves time on both sides.
Extended Service Pages
As your offerings become more specialized, breaking services into individual pages can help with clarity and SEO. These pages allow you to explain each service in more detail without overwhelming a single Services page.
Industries or Who You Work With
If you serve specific industries or types of clients, this page helps visitors quickly see if you’re a good fit. It can also support search visibility for niche or industry-specific queries.
Choosing the Right Website Structure for Your Business
The best website structure depends on your goals, your services, and where your business is right now — not where you think it should be.
Some businesses thrive with a focused starter website. Others benefit from a custom build that allows for growth, flexibility, and more content over time. The key is building what you need now, with room to evolve.
If you’re unsure which pages make the most sense for your business, you’re not alone. We help Ontario businesses plan website structures that feel clear, manageable, and aligned with their goals, whether that’s a simple starter site or a fully custom build.
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