How to Choose the Right Website Design

October 14, 2024

The Key to a Successful Website Design

Your website is often the first impression potential customers have of your business. Choosing the right design can make a significant impact on their perception of your brand. Here are some key things to keep in mind when it comes to the right design for your website.


User Experience is  Everything


A well-designed website should be easy to navigate and provide a seamless user experience. This includes having clear menus, intuitive navigation, and fast loading times. If visitors can't find what they're looking for quickly, they're likely to leave your site in frustration and go to a competitor.


Mobile Responsiveness


With more people accessing websites from mobile devices, having a mobile-friendly design is essential. For the best experience, your website needs to look and function well on all screen sizes, from desktops to smartphones.


Visual Appeal Matters


Your website should be visually appealing and reflect your brand identity. Use high-quality images, consistent brand colours, and professional design elements to create a site that looks great and captures the heart of your brand.


Content Strategy


Effective websites have a clear content strategy. Your content should be engaging, informative, and aligned with your brand voice.


Functionality


Depending on your business, your website may need specific functionalities, such as booking systems, or contact forms. Choose a design that supports these features and makes it easy for customers to interact with your business.

While DIY website builders can be tempting, investing in professional website design can make allll the difference. By hiring
professional designers, you'll have a team of experts to help you navigate and create a site that not only looks amazing, but performs at its best. With an understanding of the latest design trends and technologies, this ensures your website stays current and competitive. Win, win.

How to create a nice website

craving more?

WE LOVE THAT FOR YOU.

June 6, 2025
A beautiful website is great—but if it’s not converting visitors into actual inquiries or bookings, what’s the point? When we talk about websites that convert, we’re not talking about flashy animations or trend-chasing layouts. We’re talking about sites that guide your audience seamlessly toward action. Ones that don’t just look good—but work hard.
A person wearing jeans and white sneakers is flying through the air.
June 1, 2025
We launched Website-in-a-Week to serve fast-moving, budget-conscious clients. Here’s why we decided to pause it—and what it taught us about staying in our lane (on purpose).
A woman wearing sunglasses is laying on a tennis court
May 28, 2025
Because your DIY logo isn’t cutting it. See an example of how semi-custom brand kits help small businesses look polished, professional, and totally on-brand—without the higher custom price tag.
A woman is holding a stack of books and a laptop that displays a custom website redesign
By Lume Creative May 16, 2025
As we hit year four of Lume, we realized our old site just wasn’t doing us justice anymore. Our services had evolved, our portfolio had grown, and our brand voice had really found its stride. But our website? It still looked like day one. So we hit refresh. Hard. In this blog, we’re giving you a behind-the-scenes look at why it was time for a change, how we approached our redesign, and what the new Lume site says about who we are now.
Two women are standing next to each other holding up signs.
By Kerri Tomljenovic April 11, 2025
If your website copy feels flat, it might be your brand voice. Here's how to inject clarity, confidence, and personality into your words.
Lume creative at a desk building a brand for a small business
March 28, 2025
Build a brand that looks as legit as your business. We create strategic, personality-packed branding for service providers who are ready to grow and stand out.
More Posts