Accessibility in Website Design
Filed under:
Accessible Website Design
Accessibility in website design is not about ticking boxes or following trends. It is about making sure your website works for real people. All kinds of users, with different abilities, different ways of navigating the internet, and different needs when it comes to consuming information.
If your website is hard to read, hard to navigate, or hard to understand, it is likely turning people away. Not because your business is not good. But because the experience does not meet them where they are.
And just sayin’, that is a fixable problem.
What Website Accessibility Actually Means
At its core, website accessibility means designing and building your site so people of all abilities can use it with ease. This includes users who rely on screen readers, keyboard navigation, voice commands, or visual adjustments like increased contrast or larger text.
Accessible design considers things like
- Clear and readable typography
- Colour contrast that is easy on the eyes
- Logical navigation and page structure
- Descriptive links and buttons
- Alt text for images
- Forms that are simple and intuitive
When these elements are done well, your
website feels calm, intentional, and easy to use. When they are not, users feel friction. And friction is where trust quietly slips away.
Why Accessibility Matters for Service Based Businesses
If you run a service based business, your website is often the first conversation someone has with you. Before an email. Before a call. Before a contract.
An accessible website tells visitors that you are thoughtful, professional, and paying attention. It signals that you care about the experience, not just the sale.
It also
- Expands your audience by making your site usable for more people
- Improves overall user experience for everyone, not just those with disabilities
- Builds credibility and trust
- Supports better SEO and site performance
Good accessibility is not about limiting creativity. It is about directing it with purpose.
Accessibility and User Experience Go Hand in Hand
Here is something many people miss. Accessibility is not separate from good design. It is good design.
Clear layouts help everyone move through your site with confidence. Readable text helps people stay longer and actually absorb your message. Thoughtful navigation makes it easier for visitors to take the next step.
When accessibility is embedded into your website design, your brand feels more polished and more human. Nothing feels accidental. Nothing feels frustrating. Things just work.
We are not here to throw glitter on something that does not work.
Common Accessibility Mistakes We See All the Time
Even well intentioned websites can miss the mark. Some of the most common issues include
- Low contrast text that looks nice but is hard to read
- Fonts that are too small or overly stylized
- Links that say click here instead of describing what happens next
- Missing image descriptions
- Forms that are confusing or inaccessible by keyboard
These things might seem minor, but together they shape how your brand is experienced.
Accessibility Matters for Everyone
Digital accessibility laws are changing. In places like Quebec and California, there are legal requirements around website accessibility. Staying on top of these changes helps protect your business and ensure your site works for everyone.
We also apply accessibility tools like UserWay widgets to all our sites. These give visitors the power to adjust the site to their needs, making the experience smoother and more inclusive.
Learn more about accessibility requirements here: https://www.ontario.ca/page/how-make-websites-accessible
Let’s Build Something That Works for Everyone
If you are planning a new website or feeling unsure about how accessible your current one is, we would love to help.
Explore the work. Then let’s make yours happen.
Curious?
We would love to chat.
Published :
Craving more?
WE LOVE THAT.


