The Impact of Colours in Branding (Part 2)

A beautiful website is great—but if it’s not converting visitors into actual inquiries or bookings, what’s the point? When we talk about websites that convert, we’re not talking about flashy animations or trend-chasing layouts. We’re talking about sites that guide your audience seamlessly toward action. Ones that don’t just look good—but work hard.

We launched Website-in-a-Week to serve fast-moving, budget-conscious clients. Here’s why we decided to pause it—and what it taught us about staying in our lane (on purpose).

Because your DIY logo isn’t cutting it. See an example of how semi-custom brand kits help small businesses look polished, professional, and totally on-brand—without the higher custom price tag.

As we hit year four of Lume, we realized our old site just wasn’t doing us justice anymore. Our services had evolved, our portfolio had grown, and our brand voice had really found its stride. But our website? It still looked like day one. So we hit refresh. Hard. In this blog, we’re giving you a behind-the-scenes look at why it was time for a change, how we approached our redesign, and what the new Lume site says about who we are now.

If your website copy feels flat, it might be your brand voice. Here's how to inject clarity, confidence, and personality into your words.