Brand Imagery

Why Showing Up Matters Even When You’re Camera Shy

If you run a service based business, you already know your work is personal. Yes, people are investing in your expertise, but they are also investing in you. Storytelling through brand imagery is one of the most effective ways to help your audience understand who you are and why you’re someone they can trust.

What Story-Driven Imagery Actually Does

Strong brand imagery goes beyond a posed headshot. It captures the real moments…the personality, the process, and the experience you create for your clients. It’s like giving your audience a peek behind the curtain and inviting them into the magic.

These visuals tell a story long before anyone clicks your contact button. They create familiarity… and that familiarity is what builds trust.

Showing Up Even When It Feels Uncomfortable

Most of us feel some level of awkwardness in front of a camera. It’s normal to prefer being behind the scenes doing what you do best. But showing up doesn’t require perfection, just presence. And that’s the beautiful part.

Even small, candid moments can communicate confidence and authenticity. When people see the human behind the business, connection becomes easier and more natural.

Bonus tip: Find a photographer that you really mesh with. Someone who understands your brand personality and can be your cheerleader behind the lens. That’s one of the reasons we love working alongside Ariana del Mundo.

A Look at Lume’s Updated Brand Shoot

Every year, Lume invests in refreshed brand imagery to reflect both personal and team growth. Our most recent session focused on playful, vibrant, and professional energy. It highlighted the creativity, collaboration, and personality behind everything we do.

These images do more than decorate our website. They reinforce who we are and how we show up for the people we serve. By evolving our brand visuals each year, we stay aligned with our growth and give our audience a clear, honest view of the humans behind the work.

Turning Visuals Into Strategy

When your imagery tells a cohesive story, your marketing feels more natural and more compelling. Instead of simply showing what you do, you show who you are. And for service-based businesses, that’s one of the strongest ways to create connection, confidence, and long-term client relationships.

Want your visuals to do more than just look good?

Swing by the Extras page and see how we can level up your brand images so it actually pops.

The Extras >