ways to support small businesses during the holidays

This season, we’ll see the usual countdown timers, limited-time-only deals, and the “buy now or miss out” chaos. But behind all that noise, there’s another story worth telling. One about the makers, designers, service providers, and small business owners who are still showing up and doing things differently.

Because while the economy is tough and the headlines are heavy, small businesses keep going. Not for viral sales or huge margins, but because they care deeply about what they do — and the people they do it for.

the Reality Check

Running a small business right now isn’t easy. Costs are rising, timelines are tighter, and everyone’s fighting a little harder to stay afloat.

But the beauty of the small business community is resilience, the quiet creativity that keeps people showing up, adapting, and creating value even when the odds are stacked against them.

That’s why how you spend (and even how you engage) this season matters more than ever.

why supporting small business matters

If you’re in a position to make purchases right now, consider shop local this holiday season.

That one booking, that one handmade gift, that one order from a local Canadian business...it makes a real difference. When you buy from small businesses, you’re not funding another CEO’s bonus. You’re helping someone pay their rent, support their family, and keep pursuing their craft.

It’s a ripple effect that strengthens communities, not just profits

ways to support small businesses without spending money

We get it. This year’s been a tough one for many. If shopping isn’t in the budget, your voice still holds power.

Here are a few ways to support local this Christmas, and make a big impact without spending a dime:

• Tag your favourite small businesses on social so others can discover them.
• Share their posts or mention them to a friend.
• Leave a kind review — those words matter more than you think
• Engage with their content — likes, saves, and comments help more than algorithms let on.

Support doesn’t have to come with a price tag. Connection counts too.

A CLOSING NOTE FROM LUME

We see firsthand what it takes to keep a small business going. The heart, the hustle, and the hope. We’re endlessly grateful for every message, referral, and client who’s chosen to work with us this year.

Your support makes what we do possible. And it’s a reminder that we’re all in this together...building something meaningful, one thoughtful choice at a time.

So as Black Friday approaches, remember: it doesn’t have to be about more. It can be about meaning.