Ways to prepare for the holidays and new year as a small business

Updated on

December 18, 2023

As the year draws to a close and the holiday season approaches, it's a crucial time for small businesses like ours to strategize for a successful wrap-up and a strong start to 2024. Over the last few years, we've had opportunity to take intentional time over the holidays to rest up and recharge for the new year. Today we're sharing some takeaways that have worked for us and that we'll be putting into practice this holiday season.

Automation: We’re setting up our holiday campaigns and social posts now. With everything scheduled in advance. That way we can focus on real-time engagement and be present with family and friends - without having to worry about posting to post.

2024 Prep: With the new year comes new beginnings and many are eager to dive into investing in their businesses! We're taking time to reflect on our customer journey and workflow, ensuring we're streamlined for efficiency and offering our very best client experience in the new year.

Set Realistic Deadlines: Balancing work and rest is key. We’re implementing cut-off dates for new projects and inquiries, enabling us to manage client expectations and enjoy some well-deserved time off.

Make a game plan: Having clear goals and priorities is crucial, whether you're a solo entrepreneur or leading a team. We're setting our essential tasks before the holidays and planning our first steps for January to hit the ground running in the new year.

This is a gentle reminder that your business should align with your values and needs. If running holiday promo doesn’t fit your plan, skip it. If taking time off to strategize for the new year is what you need, do it. It’s all about what works best for you and your business.

As we all navigate this busy season, remember that a little planning goes a long way.Ask yourself, What are your strategies for closing out the year on a high note?