Stock Image Sites That Don’t Suck
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Listen up… brand photography is gold. And we will forever preach the importance of having your own unique brand imagery. But (and it’s a big but) if a full shoot isn’t in your budget right now, the right stock imagery can bridge the gap.
The problem? Most stock sites are filled with overly posed, sterile photos that do nothing to connect with your audience. The solution? Knowing where to look, and what to look for.
What to Look For in Good Stock Imagery
- Imperfection → candid shots, natural expressions, slight movement
- Consistency → choose images from similar photographers or editing styles
- Human-Centric → real people in real environments, not just product shots
- On-Brand Colours → imagery that complements your visual identity
- Negative Space → versatile for adding text or graphics
- Seasonal Alignment → choose imagery that feels timely without being cliché
Paid, high-end, modern lifestyle images designed to capture a polished and sophisticated look.
Paid and free, polished yet natural images with niche-specific collections.
➡️ Dupe Photos
Free, UGC-inspired photography that feels casual and authentic.
➡️ Kaboom Pics
Free, with creative compositions and moody tones.
➡️ Pexels
Free, offering a wide range with hidden gems if you take the time to dig.
How to Blend Stock into Your Brand Seamlessly
- Pair stock images with your own photos to keep it personal
- Batch-download from one or two sources for visual consistency
- Edit for tone and crop creatively so your audience sees you, not “stock”
Not sure if your visuals match your brand? Our free Website Audit includes a visual check to make sure your imagery is helping, not hurting, your message.
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