Brand Design mistakes to avoid

Let’s be real. Bad design doesn’t just look “off” it actively hurts your brand. It’s like a ghost quietly creeping into every page, post, and flyer you put out, whispering “meh” to your audience. And if you’re smart, capable, and actually care about how your business comes across, then you don’t want these hauntings.

Cluttered Layouts

Nothing screams chaos louder than a page where every element is fighting for attention. Overcrowded websites, busy brochures, and jam-packed social media graphics are confusing and exhausting for your audience. 

Spooky fact: 38% of users leave a website if it looks unprofessional or cluttered according to The Breezy Company. Your brand deserves space to breathe. Let content, images, and calls-to-action have room to shine.

Inconsistent Branding

Colours that change from page to page, fonts that don’t match, logos placed willy-nilly… your brand starts to feel unreliable. Studies show that consistent branding can increase revenue by up to 23%, according to Exclaimer. Consistency isn’t just for perfectionists; it’s how your audience knows you’re trustworthy and professional.

Poor Imagery

Stock photos that look tired, blurry images, or visuals that don’t align with your messaging are like handing your brand a costume that doesn’t fit. In fact, high-quality visuals can increase engagement by 94%, according to WebFX. People notice. Invest in quality photography, graphics, and visuals that actually reflect your brand’s personality.

Bad Contrast and Readability

If your text disappears into the background or clashes with your images, people will leave before they even read your message. Around 75% of users say they judge a company’s credibility based on its website design, according to Medium. Make sure your content is readable on every device, and don’t let design choices get in the way of your story.

Typography Nightmares

Fonts that are too small, too fancy, or inconsistent across materials? That’s a haunted house for your brand. Clean, clear, and purposeful type makes your brand feel sharp and approachable.

The Takeaway

We’re not here to throw glitter on something that doesn’t work. Your brand deserves to look as legit as your business actually is. Avoid these spooky design mistakes and your brand will be the one that sticks around, remembered for all the right reasons.

Don’t let spooky design mistakes scare off your customers. Let’s make your brand unforgettable.