3 Ways to Create a Memorable Brand

April 15, 2023

When it comes to standing out in a world of endless options, creating a memorable brand is essential to leave a lasting impression that separates your business from the competition. Here are three key things to consider when it comes to building your dream brand and making it memorable.

Visual Consistency


Maintaining a consistent look and feel across all platforms is super important for building recognition and trust in your brand. Using a strong brand suite including logo variations, colours, imagery, and messaging across all marketing avenues will keep everything is cohesive and recognizable.



Storytelling


By weaving a compelling narrative that resonates with your target audience, you can establish an emotional connection that lasts. It's all about being authentic and sharing your brand's unique story in a relatable way.



Community

Building a community around your brand is all about engaging with your customers on a personal level and creating a sense of belonging. Through meaningful connections, your ideal audience will remember you on a deeper level, build loyalty toward your business, and help spread the word.

All in all, creating a memorable brand takes time and effort. Focusing on these three factors will help you to stand out from the competition and leave a lasting impression with the people you want to reach most.


Ready to create a memorable brand that leaves a lasting impression? We've got you covered!
Reach out to us to start building your dream brand.

craving more?

WE LOVE THAT FOR YOU.

June 6, 2025
A beautiful website is great—but if it’s not converting visitors into actual inquiries or bookings, what’s the point? When we talk about websites that convert, we’re not talking about flashy animations or trend-chasing layouts. We’re talking about sites that guide your audience seamlessly toward action. Ones that don’t just look good—but work hard.
A person wearing jeans and white sneakers is flying through the air.
June 1, 2025
We launched Website-in-a-Week to serve fast-moving, budget-conscious clients. Here’s why we decided to pause it—and what it taught us about staying in our lane (on purpose).
A woman wearing sunglasses is laying on a tennis court
May 28, 2025
Because your DIY logo isn’t cutting it. See an example of how semi-custom brand kits help small businesses look polished, professional, and totally on-brand—without the higher custom price tag.
A woman is holding a stack of books and a laptop that displays a custom website redesign
By Lume Creative May 16, 2025
As we hit year four of Lume, we realized our old site just wasn’t doing us justice anymore. Our services had evolved, our portfolio had grown, and our brand voice had really found its stride. But our website? It still looked like day one. So we hit refresh. Hard. In this blog, we’re giving you a behind-the-scenes look at why it was time for a change, how we approached our redesign, and what the new Lume site says about who we are now.
Two women are standing next to each other holding up signs.
By Kerri Tomljenovic April 11, 2025
If your website copy feels flat, it might be your brand voice. Here's how to inject clarity, confidence, and personality into your words.
Lume creative at a desk building a brand for a small business
March 28, 2025
Build a brand that looks as legit as your business. We create strategic, personality-packed branding for service providers who are ready to grow and stand out.
More Posts