Sydenham Reptile Rescue Initiative

Freshwater Turtle and Reptile Conservation Initiative protecting at risk species and their habitats.

The Sydenham Reptile Rescue Initiative (SRRI) is a conservation program under the St. Clair Region Conservation Foundation focused on protecting at risk reptiles in the Sydenham River watershed. Through science based fieldwork and community collaboration, SRRI helps recover endangered species, especially the Eastern Spiny Softshell Turtle, while building awareness and long term stewardship across the community.

Endangered Reptile Recovery

Services Provided:

Full Brand Identity Design
Social Media Templates

An ipad, ipad penil, and two images of the Unapologetically Faithful website.

About the project

For SRRI, conservation isn’t just a mission, it’s a calling and we wanted a brand that shows that. Our focus was on the Eastern Spiny Softshell Turtle, a species that deserves attention, and on helping the organization connect with the community and potential partners.

The brand identity is modern and approachable, using earthy colours to reflect the natural environment and a simple, contemporary logo inspired by the turtle itself. Every visual element highlights connection between people, wildlife, and the land while feeling grounded, optimistic, and authentic. The result is a brand that reflects SRRI’s passion, sparks curiosity, and invites long term partnerships while keeping the focus on what really matters, conservation that works and feels human.

ABOUT THE BRAND

The Sydenham Reptile Rescue Initiative is all about protecting at risk reptiles in the Sydenham River watershed, with a special focus on the Eastern Spiny Softshell Turtle. The brand reflects the organization’s passion for conservation, combining a modern, approachable look with earthy tones and a simple, contemporary logo inspired by the turtle. It is designed to feel grounded and authentic while sparking curiosity and building trust with the community, partners, and supporters. SRRI’s brand captures both the professionalism of their work and the heart behind their mission, making it clear that this is conservation that matters and that anyone can get behind.