J-AAR

Construction Branding & Website Design for Civil Contractors in London, Ontario

J-AAR is a civil construction and material group based in London, Ontario, with over 43+ years of industry leadership and people-first values. We partnered with their in-house marketing team to roll out a full rebrand and website transformation that reflects where they’ve been—and where they’re headed.

environmental branding

Services Provided:

Brand Identity Refresh
Website Design & Development
Creative Direction
Advanced SEO
Brand Collateral Design

A laptop is sitting on top of a table next to a notebook and a cell phone.

Brand Identity Refresh

This was more than a rebrand—it was a full strategic pivot. As the John Aarts Group transitioned into J-AAR, they brought multiple divisions under one unified name. The goal? To simplify their identity, strengthen brand recognition, and communicate their evolution without losing their roots.

We partnered with their in-house team to lead the visual and digital rollout of that shift. From bold creative direction to advanced SEO and a restructured site experience, we helped shape a brand that speaks clearly to clients, showcases their expertise, and reflects a company that’s not only built to last—but built to lead.

Website Design & Development

J-AAR is a vertically integrated civil construction and materials group known for its technical expertise, reliability, and commitment to excellence. With services ranging from infrastructure and structural work to aggregates, concrete, and asphalt supply, they offer full-service solutions across Ontario.

Their new brand balances legacy with leadership—grounded in core values like integrity, collaboration, and the wellbeing of their team.

The result? A modern identity that’s built to grow with them.

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