Sydenham Reptile Rescue Initiative
branding a conservation initiative protecting at-risk species along the Sydenham River
The Sydenham Reptile Recovery Initiative (SRRI) is a conservation program under the St. Clair Region Conservation Foundation, dedicated to protecting at-risk freshwater reptiles within the Sydenham River watershed. With a special focus on the endangered Eastern Spiny Softshell Turtle, SRRI combines science-based fieldwork with community education, stewardship, and long-term habitat protection.
conservation branding
Services Provided:
- Full Brand Identity Design
- Social Media Templates
About the project
For SRRI, conservation isn’t just a mission, it’s a calling and we wanted a brand that shows that. Our focus was on the Eastern Spiny Softshell Turtle, a species that deserves attention, and on helping the organization connect with the community and potential partners.
The brand identity is modern and approachable, using earthy colours to reflect the natural environment and a simple, contemporary logo inspired by the turtle itself. Every visual element highlights connection between people, wildlife, and the land while feeling grounded, optimistic, and authentic. The result is a brand that reflects SRRI’s passion, sparks curiosity, and invites long term partnerships while keeping the focus on what really matters, conservation that works and feels human.
ABOUT THE BRAND
The Sydenham Reptile Rescue Initiative is all about protecting at risk reptiles in the Sydenham River watershed, with a special focus on the Eastern Spiny Softshell Turtle. The brand reflects the organization’s passion for conservation, combining a modern, approachable look with earthy tones and a simple, contemporary logo inspired by the turtle. It is designed to feel grounded and authentic while sparking curiosity and building trust with the community, partners, and supporters. SRRI’s brand captures both the professionalism of their work and the heart behind their mission, making it clear that this is conservation that matters and that anyone can get behind.
Brand in Action
The SRRI brand was designed to be highly adaptable, supporting everything from educational outreach and fundraising campaigns to volunteer gear and social media storytelling. Each touchpoint reinforces the initiative’s mission while remaining flexible for future growth and expansion.
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