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    The BLOG

    Sparking ideas and solutions for business owners

    As business owners, we are always learning and growing. Our blog is a space to collectively share a world of creativity, where we unravel FAQs, debunk myths, and equip you with the tools to boost your brand and conquer the online space.

    Why Investing in Your Brand Identity is Essential for Your Website

    May 1, 2024

    Real talk filled with lots of love: if you're investing in your website without a strong brand identity, then you're doing it wrong.


    Ok, but why? Let's talk about it....

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    brand and web design process
    brand and web design process

    5 Mindset Shifts for 2024: Embracing Gentle Approaches to Ambitions

    January 22, 2024

    Let's be real, in the digital world, your website is your virtual handshake. And just like in real life, you've got about 15 seconds to make a memorable first impression. So, let's dive into the three must-haves your website should be shouting from the rooftops (or your homepage) in those crucial first moments.

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    Luxury Brand Kit for KB Naturals

    NOVEMBER 29, 2023

    KB Naturals offers private-label luxury products that provide elevated after-care for spas, plastic surgeons, and wellness centres. Check out how we transformed the Home Edit brand kit into a stunning new brand identity that perfectly represents the sophistication and care Kendra invests in her private label luxury products.

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    brand and web design process
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    The Power of Leaving Google Reviews for Small Businesses

    December 5, 2023

    Alright, let's level up your business online! Ever wondered how tweaking your Google My Business profile and gathering rave reviews could work wonders for your online presence? Here's the scoop! We're all about fine-tuning those crucial details and supporting small business owners to shine in the digital arena. Curious to see the impact a well-managed profile can make for your business? Let's jump in and make it happen!

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    More on the blog

    01 May, 2024
    Real talk filled with lots of love: if you're investing in your website without a strong brand identity, then you're doing it wrong. Ok, but why? Your brand identity + website design go hand in hand, creating an online presence that communicates your message clearly, catches the right audience, and leaves a lasting impression. And in case you needed three reasons why it matters... ✨ Establish Credibility: Your website is your first impression. A cohesive brand identity screams professionalism, building trust and encouraging engagement. ✨ Creating Recognition: Consistent visuals and messaging make you unforgettable, setting you apart from competitors and fostering lasting relationships. ✨ Differentiating Yourself: Strong branding makes you stand out and gives your business personality, ensuring you're not just any ordinary business.
    small business woman dancing
    22 Jan, 2024
    As we look ahead to 2024, it's not just about setting goals, it's also about shifting our mindset. Here are 5 mindset shifts to embrace a gentler approach to our ambitions: 
    Woman adding paint chip to wall. Branding kit
    05 Jan, 2024
    Is your business struggling to catch the attention of your dream clients? Finding it tough to charge what your services are truly worth? It could be the perfect moment to give your business a makeover! Signs It's Time for a Rebrand: Mismatch with Dream Clients: If your brand isn't clicking with your ideal audience, it’s like speaking a different language. Let's make sure your brand speaks their dialect. Value-Mismatch Dilemma: Charging premium rates while your brand doesn't convey that value? It’s like trying to sell diamonds in a paper bag— Your brand and website should exude the same level of quality and value you offer. Lack of Confidence in Your Online Presence: If directing potential clients to your website feels more like a roadblock than a showcase, it's a cue to hit the pause button and reassess. A winning brand should effortlessly spotlight your business without a second thought. Brand Direction Misalignment: Your business is moving forward, but is your brand on the same track? If not, let's align them for a smoother ride to success! Some Questions to Consider: Has your brand evolved to match your audience’s changing preferences? Is your brand keeping pace with your business expansion? Does your current brand reflect all your latest offerings and services? Is your brand effectively showcasing your business mission and values? A well-thought rebrand might mean: Better Attention from Clients: A revamped brand grabs the attention of your ideal clients. Enhanced Credibility: Upgrading your branding signals growth and evolution, boosting your credibility among both existing and potential clients. It shows that you're committed to staying current and meeting their evolving needs. Improved Competitive Edge: A refreshed brand can give you a competitive edge in the market. It helps you stand out, especially when your updated brand aligns with the latest trends and resonates with your target audience. Boosted Confidence and Trust: When your brand identity is consistent, clear, and aligned with your business values, it instills confidence in your audience. This fosters trust and loyalty, encouraging deeper connections with your brand. Confidence in Pricing: A well-aligned brand gives you the confidence to price your offerings accurately. If these signs resonate with your business, consider exploring business branding services near you, like Lume Creative 😉 . Let's craft a tailor-made solution that propels your business toward success with style!
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